The University of South Carolina has announced a new sponsorship deal that will feature a machinery company's logo on its football field. This move follows the NCAA's recent decision to lift ...

Field branding is part of a bigger set of tools that schools are using to try to stay competitive; often those tools involve asking students, fans and the public to pay more.

The University of South Carolina has announced a new sponsorship deal that will feature a machinery company's logo on its football field.

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary.

Schools use field logos, higher concession prices and more to pay for the new era in college sports ...

Schools use field logos, higher concession prices and more to pay for the new era in college sports The NCAA's recent decision to lift restrictions on field branding is opening new revenue streams ...