When firms release new products they need to determine how to price them. Here we look at two new product pricing strategies that firms use. One is Price Skimming and the other is Market Penetration ...

Tariffs and ongoing volatility have impacted global trade and exerted cost pressure across nearly all industries, creating ripple effects that demand companies rethink core strategies like pricing, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Praneeta Pujari Dynamic ...

In today’s volatile e-commerce environment, because the focus is on price management, the effective use of analytical tools and residential proxies is becoming essential. The use of residential ...

Agentic artificial intelligence (AI) is transforming workflows, but growing costs are catching businesses off guard. According to Gartner, over 90% of chief information officers (CIOs) struggle to ...

As rising costs squeeze margins, behavioral pricing techniques offer leaders a way to increase revenue without pushing prices beyond what customers will accept. Unsplash+ According to Bank of ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...