The brand's latest revival offers Japanese selvedge denim, organic cotton, and a small convenience modern wearers have been ...

Anyone can make a pair of blue jeans, but Levi Strauss & Co. are the only ones who can lay claim to making the first blue jeans. In 1873, they designed the blue jean that started it all. One of the ...

Including slouchy styles and leg-elongating flares.

The denim brand's "Behind Every Original" campaign also features Questlove clad in a denim-on-denim look.

Noel Gallagher and Harry Styles lead way, and sales of jeans in general rise faster than wider fashion market ...

Including flattering jeans and designer-like booties.

The two WWII-era models are made in the USA and reprised with original details like the T-back construction and selvedge ...

Levi Strauss & Co. (LEVI) is proving that legacy retail stocks can still generate growth by shifting toward a high-margin, direct-to-consumer model. LEVI stock combines brand durability, improving ...

Toy Story’s Woody makes a surprise appearance in Levi’s new video. The animated character briefly shows off the brand’s jeans ...

Woody, Toy Story‘s main character, makes a surprise appearance in Levi's new ad campaign. The animated character briefly shows off the brand's jeans in a commercial that has drawn attention across ...

SAN FRANCISCO--(BUSINESS WIRE)--The Levi’s ® brand today launched “Behind Every Original,” a bold new global campaign that celebrates the people who push culture forward — with one cheeky twist.