At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The newly unveiled technology, powered by a SMART brick with a special chip, responds to how kids are playing and interact using lights and speakers in their Lego creations.

LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

LEGO announced the ‘Smart Brick’ at their first-ever CES event. When people talk about CES, they’re usually talking about the ...

The LEGO Game Boy has been an incredible success, but it's causing some problems for old-school gamers due to one assembly ...

A creative fan modifies a Lego-built Game Boy to function like a real gaming device. Should you refrigerate bread? Here's ...

Three months following its release, the LEGO Game Boy set is still frequently tripping up builders with an easy-to-make ...

Secretlab chair bundles, RTX 5070 PC deals, 8BitDo controllers at all-time lows, & and Anthem's final days in today's gaming ...

Peeved Lego fans keep posting PSAs about the correct way to build the Game Boy cartridges to young fans who have never ...

Arguably LEGO's biggest partnership ever is set to begin in 2026, and the brick-building company is not being conservative ...

Eric Warner is a Journalist and Multimedia Producer based in New England with over seven years of experience producing stories for multiple print, online, radio, and video publications. Eric has been ...