Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...
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Lego's new smart brick unlocks future of play for children at CES 2026. Here's what to know
LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which contain code to light up, ...
Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...
After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...
LEGO’s new Jeep Wrangler Rubicon set includes a duck Easter egg, working suspension, steering, and a V6 that kids can ...
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