Launched by Pompeii Brand and Kappa, the football-inspired collection features a range of pieces shaped by style and elegance ...

“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.

Alpha Kappa Alpha’s forceful push to increase voter turnout could help boost critical support for Democrats from Black voters ...

Currently, China Dongxiang owns all rights to the Kappa brand in Mainland China and Macau. Since April 2008, the company ...

Samsung might be looking to expand its mobile lineup beyond the Galaxy brand. New branding could potentially help the company position itself as a more premium competitor to Apple. Branding can be ...

Clemson, South Carolina — At Clemson University in South Carolina, the ClemsonLIFE program gives students with intellectual disabilities a chance to learn life skills for independent living.

Baylor University fans buoyed by the Bears’ 59-35 victory last weekend over Texas Tech in Lubbock have arrived in a fast-changing Waco for a full slate of festivities including a game against ...

Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...