Michael Schwartz, CEO of Inverness, takes viewers into a step-by-step technique of its ear piercing process and discusses how the company’s partnership with Ulta Beauty came to life.

In a new video, Inverness is showcasing how its ear-piercing system works and the simplicity behind it.

Visit Wildlike's stylish storefront to peruse an eclectic selection of on-trend jewelry or get pierced by a highly skilled professional.