How to Use Market Research to Make Decisions

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...
Frontiers

From Bedside to Outcome: Integrating Clinical Trials and Real-World Data (RWD) to Optimize Drug Development and Patient Care

In recent years, significant therapeutic advances across multiple disease areas—including immuno-oncology, metabolic diseases such as type 2 diabetes and ...
Frontiers

Drug–Target Binding Kinetics and Mechanisms: Toward Rational and Predictive Drug Discovery

Understanding how drugs interact with their molecular targets at the atomic level is central to modern drug discovery.
Marketing

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...