They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

Meta’s plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising.

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream while the company invests heavily in artificial intelligence and other ...

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...