New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

Fast Company Executive Board member Deepti Kunupudi offers advice for developing a strong AI governance framework to drive ...

The Amsterdam City Council has decided to ban advertising for meat as well as products powered by fossil energy in public ...

As technology evolves, so does the advertising landscape. Some notable trends include: Personalization: Advertisers are increasingly leveraging data to create tailored messages that speak directly to ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a ...

In today's challenging economic climate, the primary hurdle for high-ticket retail is converting shoppers who are hesitant ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

After 20 years in marketing, I thought I had seen it all but then… I’ve led big regional teams, juggled brand, performance, and customer experience across Asia Pacific. I’ve launched award-winning ...

Options, they're great when you have them. Take weight loss for example, there are different exercises, different gyms, diets ...

Digital and online technologies have made our workplace routines faster and easier. They have also made it easier for ...