Rwazi, a leading hyperlocal market intelligence platform catering to organizations worldwide, has launched its groundbreaking consumer insights tool, Lumora. It developed this cutting-edge tool to ...

Kerry Group takes consumer insights seriously. To ensure innovation aligns with consumer demand, the taste and nutrition company leverages a suite of insight tools: ranging from trendspotting with AI, ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

In a world where consumer trust and brand relevance can vanish instantly, brands that fail to harness consumer data and insights risk becoming irrelevant—or worse, obsolete. As the guardians of ...