Not a fan of advertisements on your Google TV? Great news! There's a new Star Wars/Coca-Cola one that you're going to hate.

Refresh Your Galaxy” was made by WPP’s bespoke Open X agency for Coke in collaboration with Disney and features an AR ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Imagine if your media plan could read the room – not just demographics or keywords, but the actual vibe of your brand. That’s not some futuristic fantasy. It’s the foundation of a smarter, more ...

Coca-Cola and Lucasfilm's new two-minute short film is an ode to the Star Wars fandom that has kept the franchise alive for almost fifty years.

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

Cola Company is facing a class-action lawsuit, with consumers alleging that some products are labeled as having "100% Natural Flavors" while masking synthetic additives. The lawsuit taps into ...

This frame grab, taken from a new commercial for Coca-Cola, shows other drink options from the Atlanta-based company, which says the ads will demonstrate its record of providing drinks with fewer ...

Moxie, beloved by some and hated by others, has a wacky and wonderful history. The beverage was created in 1876 by Maine-born ...

Bud Light plans to run a parody of the series, which gives fans up-close looks at the seasons of top NFL quarterbacks, via social media. The short form “Armchair Quarterback” sketches feature Peyton ...

Dividend Aristocrat stocks are those that have increased their dividend payouts for 25 consecutive years or more. They are ...