The toy company will offer a number of products for a limited time in 1,500 Walmart stores and on the big-box retailer’s website.

Build-A-Bear's new Frosted Animal Cookie collection has people melting over the stuffed pink giraffe and white camel that ...

ST. LOUIS, March 5, 2026 /PRNewswire/ — Build‑A‑Bear Workshop, the beloved experiential retailer known for “adding a little more heart to life,” is serving up a playful dose of nostalgia with the ...

These Frosted Animal Cookie friends, now available at Build-A-Bear Workshop locations and online, feature frosting‑inspired colors, sprinkle‑style detailing, and soft textures that transform the ...

Build-A-Bear Workshop remains a buy, driven by brand equity, product innovation, and expanding demographics. Build-A-Bear Workshop’s growth is fueled by increased adult/teen sales, Mini Beans ...

Build-A-Bear is making record profit, nearly 30 years after it was founded. And it’s doing so at a time when toy companies are staring down pressure from tariffs. The CEO says the key is diversifying ...

Build-A-Bear Workshop's business plummeted during the pandemic, but under CEO Sharon Price John, the company has undergone a significant turnaround. Price John led the company to invest in e-commerce, ...

Build-A-Bear Workshop reported a decline in third-quarter profitability due to tariffs and related costs. The retailer expects to take an $11 million hit from tariffs in fiscal 2025. Build-A-Bear ...