Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

While there are a lot of Lego Star Wars sets out there, and the video games are also incredible, there are only a few sets ...