Macworld For as long as Apple’s been selling Macs online, it has offered them in a very specific way. There’s the base model, ...

Just like buying a new iPhone through Apple's online store, you now select each spec of your new Mac device when purchasing ...

If you go to buy a new Mac from Apple.com today, you’ll notice that things have changed. Instead of a variety of ...

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, ...

New Mac Pro rumor resurfaces as Bloomberg maps a busy 2026 Mac roadmap, with redesigned MacBook Pro features like OLED and ...

Apple Inc. plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, thrusting the iPhone maker into a generative AI race ...

Apple has revamped its online Mac store, replacing pre-configured models with a "build-it-yourself" configurator, similar to ...

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, ...

The iMac Pro 2026 is rumored to feature a significantly larger display, likely measuring 30 or 32 inches, compared to the ...

Apple has overhauled its online Mac buying process, removing preconfigured models and sending shoppers straight to the ...

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store ...

Analyst Ming-Chi Kuo recently posted an analysis of the RAM market and how Apple could handle the situation surrounding its most important product, the iPhone. The TLDR version: Kuo thinks Apple will ...