Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...

"The PC is the most important personal productivity device of our lifetime, and it is being transformed by AI,” said Michael ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...

The gorgeous Dell UltraSharp is down to $435 at Amazon—and it's perfect for your Mac.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell has abandoned its long-standing XPS and Inspiron brands for a simplified tiered naming system: Dell, Dell Pro, and Dell ...