Apple launched its dedicated Apple Store app in India on Friday, deepening its retail presence in the world's most populous country as the iPhone maker Apple launches its dedicated Apple Store app in India,

Apple Store app is expanding to India as Apple breaks into the country’s top five smartphone brands with a record market share.

With President-elect Donald Trump adding uncertainty around whether a TikTok ban will go into effect, the focus is now turning to companies like Google and Apple that are expected to take the popular video sharing app off their platforms in just two days.

This follows Apple’s initial foray into direct customer engagement in India with the launch of the web-based Apple Store in September 2020, offering its full range of products and support online—mirroring the experience of its physical stores worldwide.

Apple opened its first two stores in India in April 2023, located in Delhi and Mumbai, with plans to expand to Bengaluru, Pune, and other cities in the Delhi-NCR and Mumbai regions. The launch of the app aligns with Apple’s strategy to deepen its connection with Indian consumers by providing a more localised and personalised shopping experience.

Apples new Apple Store app is now available in India, offering a personalised, seamless shopping experience for Apple products with unique features and customisation options.