Smosh, which touts itself at the internet’s biggest sketch-comedy troupe, has signed with WME for representation in all areas. Founded by Anthony Padilla and Ian Hecox in 2005, Smosh became a pioneer ...

Scaling a creator business raises a hard question: who should lead? Smosh, one of YouTube’s oldest brands, offers a revealing ...

Founded in 2005 by Anthony Padilla and Ian Hecox, Smosh has played a crucial role in shaping creator-first entertainment on platforms like YouTube. After a split in 2017, the brand underwent a ...

A new office will support the growth the channel has seen since its founders returned to the helm in 2023. Twenty years ago, not too long after YouTube itself launched, Ian Hecox and Anthony Padilla ...

Before signing with WME, Smosh was represented by A3 Artists Agency, which was acquired by Gersh in 2024. This transition to WME marks a significant step in Smosh's evolution, as the agency is known ...