Top Amazon sellers agree that buying ads is crucial if you want to survive on the platform. I took their advice and launched my first Amazon ad campaign for my pickleball paddle brand. So far, I've ...

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Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon isn’t the ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

A federal judge in Washington state has dismissed a class-action lawsuit against Amazon for putting ads on Prime Video. In a ruling issued Wednesday (read it HERE), U.S. District Judge Barbara J.

*Amazon has revealed that its ad-supported Prime Video platform now reaches over 130 million monthly viewers in the U.S., marking a 15 million user increase since early 2024. According to The Los ...