James "Jimmy" Donaldson, known as MrBeast on YouTube, made an offhand comment to X this week, saying he'd buy TikTok so it doesn't get banned.

“Our position on this has been clear: TikTok should continue to operate under American ownership. Given the timing of when it goes into effect over a holiday weekend a day before inauguration, it will be up to the next administration to implement,” read the statement.

The Supreme Court ruled on Friday, Jan. 17, to uphold a law that would ban the app for the 170 million people who use the app in the U.S. The ruling lines up with decisions other courts have made and sets up the ban to go into effect on Sunday, Jan. 19.

Millions of Americans are now facing the reality of a TikTok ban after the U.S. Supreme Court upheld the "Protecting Americans from Foreign Adversary Controlled Applications Act," effectively removing the app from app stores.

Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.

There are the TikTok creators who fear losing their audiences and have been frantically trying to persuade their fans to follow them on Instagram and YouTube, and the e-commerce brands and drop-shippers that are going to have to find other places to sell their stuff.

With the TikTok ban approaching, users are seeking alternatives. There are three obvious platforms to migrate to: Red Note, Instagram Reels and YouTube Shorts. But do they compare?

Discover what this means for food trends, cultural innovation, and the future of viral recipes. Learn what’s next.

A law that could ban TikTok in the U.S. is set to take effect on Jan. 19. Here's what that would mean for users of the social media platform.

The platform is in need of saving in the United States, where approximately 170 million people have TikTok accounts. On Friday, the U.S. Supreme Court upheld a federal law that will ban the platform on Jan. 19 unless TikTok’s China-based owner ByteDance divests its U.S. operations.

At the time, India was TikTok’s biggest foreign market outside of China, with 200 million users. (For comparison, the U.S. currently has over 170 million TikTok users.) Following military clashes along the disputed border between India and China,