Consumer confidence scores have fluctuated over the past year, with no clear direction of travel to indicate shifts in ...

New data from YouGov reveals Polestar and BYD have the highest brand awareness among UK consumers across challenger EV brands ...

CEO Ije Nwokorie believes the business is showing “green shoots” of recovery as its firmer grip on pricing begins to pay ...

The falling share of ad spend on high- versus low-attention channels has the industry wailing, but it’s just the effect of ...

Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...

The data reveals a growing “paradox” in that marketers are aware of the strategic and investment opportunities that can come ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The interim appointments follow the departure earlier this week of Asda’s vice-president of marketing Adam Zavalis.

Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, The Lowdown.

Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading ...