Consumer confidence scores have fluctuated over the past year, with no clear direction of travel to indicate shifts in ...

CEO Ije Nwokorie believes the business is showing “green shoots” of recovery as its firmer grip on pricing begins to pay ...

New data from YouGov reveals Polestar and BYD have the highest brand awareness among UK consumers across challenger EV brands ...

The falling share of ad spend on high- versus low-attention channels has the industry wailing, but it’s just the effect of ...

Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...

The data reveals a growing “paradox” in that marketers are aware of the strategic and investment opportunities that can come ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The interim appointments follow the departure earlier this week of Asda’s vice-president of marketing Adam Zavalis.

Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, The Lowdown.

Finance views value through the lens of production, whereas marketing sees it through the lens of consumption. Financial fluency means understanding both.