Newly-installed Xbox boss Asha Sharma has announced a major reshuffle of the company's platform technology teams, as Microsoft's gaming division seeks to rebuild its position and release Project Helix,

Xbox CEO Asha Sharma has halted development of Microsoft’s Copilot AI assistant for consoles and begun winding it down on mobile, reversing earlier rollout plans. The decision is part of a wider leadership shake-up that brings in several CoreAI veterans ...

It’s a big rollercoaster ride over at Xbox these days, with new CEO Asha Sharma, ported over from Microsoft’s CoreAI division, making fast changes to the brand in an effort to begin a turnaround. It was announced yesterday that she was shaking up the leadership team,

Xbox boss Asha Sharma has announced today that the following boot-up sequence will be coming to Xbox next Wednesday (which presumably means Series X, Series S and Xbox One), and it even includes a new sound design.

It feels like not a day goes by at the moment without some Xbox news, and today is no different. Xbox CEO Asha Sharma just announced that Xbox owners will get a new boot up sound and animation on May 13th. The console boot animation is the new Xbox logo, complete with a slight twist on the existing boot-up sound.

New Xbox boss Asha Sharma has acknowledged the ongoing financial struggles of Microsoft’s gaming business, amid a shakeup and repositioning of the brand around its core fans.

TL;DR: Microsoft's Xbox Series consoles faced a 32% sales decline during Holiday 2025, hitting a 12-year low amid price hikes and weaker game sales. Despite lower revenue, Microsoft aims for higher profit margins by producing fewer consoles at a loss.