Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically.

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

A/B testing is essential for any marketer using Google Ads. Test and refine ad elements, and you’ll get better ad performance, lower costs, a better user experience and an edge over the competition.

Google Facing Lawsuit Over Online Ad ‘Monopoly’ Today—Weeks After Major Court Loss: Here’s What To Know By Ty Roush, Forbes Staff. Ty Roush is a breaking news reporter based in New York City.

Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before performance tanks.

Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.

In another major legal blow to Google, a federal judge Thursday ruled that the search giant held an illegal monopoly over some advertising technology.

The Google ad tech antitrust trial is over. The court will now take a break before closing arguments on November 25.

Google has detailed its plans to bring ads to AI Mode, the company's AI-powered experience in Google Search.