Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Segmentation for personalization In addition to informing your marketing strategy, you can also create segments to target them with personalized experiences.

Segmentation breaks up a market into groups. If you want to clearly see your competitors in the market, segment your market based on benefits. Learn how.

Segmentation strategies are here to stay and are in fact becoming increasingly important, so ensure your social media marketing team is fully trained on the concept and working hand-in-hand with your ...

Infiniti Research has announced the completion of their latest free downloadable article on how target market segmentation helped a retail company.

Predictive segmentation, which uses historical behavioral patterns to predict and influence future customer behaviors. While geographic and demographic segmentation have been core to marketing, ...

Explore the shift away from traditional segmentation to algorithm-driven targeting in B2B marketing. Targeting strategies need to be redefined in the algorithmic age.