A testing tool is only as useful as the actionable insights obtained from it. So, when measuring the results of your A/B tests, ask yourself, “What is the dollar impact?” ...

A/B testing is the strategy to showcase two (or more) different versions of product to different users. User A sees the product version A, and user B sees the product version B. When done on a ...

Harness the full potential of A/B testing to create powerful value propositions that will engage your customers.

To determine the causal effect of a decision or tool, companies routinely use A/B testing: comparing outcomes reveals whether ...

A/B testing is an effective method to take UX concepts for a test drive. But when it’s not done properly, it can actually hurt your business.

A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here's how.

In the marketing world, A/B testing has been a staple for many years. As you probably know, the idea is to change a product slightly so you have two versions--A and B--and then determine which ...

Visuals are an important factor in email marketing. It’s helpful to continually A/B test your creative to understand what resonates more with your audience.