Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from ...

Walmart Land will bring the best fashion, style, beauty and entertainment items directly to the global Roblox community of over 52 million daily users.

Walmart has developed two metaverse experiences on Roblox servers as a form of outreach to younger audiences and increasingly online customer demographics.

On September 26, Walmart announced it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.

Walmart is launching interactive content, games and competitions on Roblox, bringing its shopping ‘isles’ to life digitally.

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s ...

Walmart's current metaverse experiments with Roblox, titled "Walmart Land" and "Walmart's Universe of Play," launched last month to much fanfare.

Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using ...

Walmart has shut down a branded space in Roblox called Universe of Play after six months, according to a blog post from Truth in Advertising.org (TINA.org), a nonprofit consumer advocacy group.

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.