As expected, Reddit’s (NASDAQ:RDDT) plan to flood the comments section of its platform with advertising is having the desired effect. Ad revenue surged 42% in the second quarter t0 $253.1 million.
Effective international monetization and improved ad relevance are critical for Reddit's future margin expansion and revenue ...
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to refine its ad tools, Reddit ...
Reddit will drop r/popular as the default for new users and also for other users who don’t use it. ・That’s the latest among ...
Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. This ...
Reddit has announced a new ad format that will make ads look much like normal posts in your feed. In a post today, Reddit has revealed “Free-Form Ads.” This format will allow advertisers to craft ads ...
Reddit is giving advertisers what they want: more easy buttons. Thanks, in part, to its investments in campaign automation, new ad products and white glove service for top advertiser clients, Reddit ...
Reddit is introducing video advertising as part of a larger push to attract more ad dollars to its site, the Wall Street Journal reported Friday. Reddit also revamped its self-serve ad platform, and ...
Reddit’s advertising revenue is a speck on the duopoly’s windshield, but it’s growing fast, albeit from a small base. The company’s US net ad revenue is set to hit $119 million this year, up from ...
A Reddit user has shared a story claiming that an Apple TV ad for the show Pluribus may have triggered a psychotic episode in ...