Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

“All users visiting independent.co.uk were allocated a score based on the APV model. This allowed us to segment the user base into three distinct groups; Fly-bys who made up 90%, Fans 9% and Super ...

Are you still using traditional marketing tactics to interact with customers? If so, it’s likely that you’re missing out on modern marketing strategies and the value from having a 360-degree view of ...

1. Although agriculture is amongst the world's most widespread land uses, studies of its effects on stream ecosystems are often limited in spatial extent. National monitoring data could extend spatial ...

With nearly 200 pre-built retail and consumer models, the Prosper Model Factory helps brands better target customers and scale digital campaigns Retail Media Networks are walled gardens, giving brands ...

Verisk’s Tobacco Usage Propensity Model offers the life industry a two-prong solution: It can assist in substantially reducing the number of lab tests insurers order in the underwriting process, while ...

This paper investigates the impact of high-speed rail (HSR) on urban service industry agglomeration, based on the panel data of 332 Chinese cities of 14 years (2001–14). The first contribution is ...