Amazon Says Basics, Private Label Lines Aren't Going Away A report says Amazon has slashed the number of goods sold under brands it owns, motivated by falling sales and regulatory pressure.

Amazon to reduce its private label offering The company plans to ultimately cut its in-house product offerings to less than 20 brands, reports say.

Amazon’s private label apparel is struggling Thanks to physical locations, apparel private labels from retailers like Target, Macy’s and Walmart have an edge over Amazon.

Amazon has a number of powerful assets, from logistics expertise and one-click payments to its quasi-captive audience of Prime members. But one of its strongest weapons flies almost under the radar: ...

Leading US e-commerce retailer Amazon has introduced a new private-label brand aimed at providing cost-effective grocery options for consumers both in-store and online.

Amazon has started reducing the number of items it sells under its own brands like Amazon Basics amid weak sales, the Wall Street Journal reported.

Amazon’s private-label business includes homegrown brands like Amazon Basics, which sells everything from garbage bags to batteries to office chairs, as well as the clothing line Amazon Essentials.

Walmart has known for a long time that private labels can help to enhance margins on the items it sells, and has been stocking its shelves with them since before Amazon was born. However, Amazon ...

Exiting the private-label business could help appease regulators without jeopardizing Amazon’s overall business, said the person, who requested anonymity to discuss an internal matter.

Amazon’s range of private-label brands offer customers better pricing while forgoing name recognition and often glitzy packaging. For example, around 60 percent of AmazonBasics products are less than ...