Audio advertising intelligence and measurement service provider Magellan AI has brought to market a new product that is designed to give advertisers the ability to measure the impact of broadcast ...

The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ionut Ciobotaru, Chief Product Officer at ...

Technology is starting to line up with the promise and vision marketers have had for many years, but it still remains more aspirational than actual, according to a survey released today by AdRoll.

Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV ...

Dublin, Aug. 29, 2025 (GLOBE NEWSWIRE) -- The "Investment Performance Measurement, Attribution & Risk (London, United Kingdom - December 1-2, 2025)" training has been added to ResearchAndMarkets.com's ...

In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will ...

Dublin, Feb. 19, 2026 (GLOBE NEWSWIRE) -- The "Investment Performance Measurement, Risk & Attribution (Mar 23rd - Mar 25th, 2026)" training has been added to ResearchAndMarkets.com's offering. This is ...