The most sophisticated martech stack can't save the wrong strategy. Real impact in marketing comes from getting the basics ...

Just a couple of decades ago, a media agency`s main role was to help its clients choose which mass media buys would be best ...

While marketers are optimistic about achieving their goals, 99% report leaving key features of their marketing technology ...

Everyone knows Microsoft is losing the AI race, which is why its stock is up 100 points since January. The true disaster is what they're bringing back to fix it: Clippy. The post The latest AI-powered ...

At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. The post How to get your organization aligned for the AI age appeared first on ...

All B2B marketers know how important it is to get a good ROI from every penny they spend, so it’s vital for businesses to ensure they’ve got the best tools to hand. If your martech solution(s) aren’t ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Martech startup Nevam has raised $1.2 million to build a 'CX digital twin' and expand its live journey mapping platform for ...

Marketing technology (martech) is essential for driving growth and efficiency. As companies increasingly invest in digital tools to connect with their customers, the importance of martech has never ...

At ET MarTech Summit 2025, leaders from Home Credit, ITC Hotels, Blackberry Menswear, Agilus Diagnostics and Chat360 ...

Zeta, which helps marketers attract and retain customers, is doubling down on a strategy to get its clients to use more than ...

As the arrival of spring (and binge watching The Home Edit) prompts us to consider a deep dive into the recesses of our closets, urging us to evaluate, organize, and declutter the chaos that has ...