Amazon MX Player has launched a microdrama service, as a new report predicts huge growth for vertical video in India. Fatafat ...

Amazon MX Player introduces Fatafat, a free microdrama service, amidst the rising popularity of vertical video in India.

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows ...

Amazon and MX player come together to launch Amazon MX Player, an AVOD channel on Amazon's Prime Video platform. (L-R) Head of Content, Amazon MX Player Amogh Dusad, Head of Amazon Ads India Girish ...

Among the headline titles is the second season of the reality format Rise & Fall, adapted from the UK show created by Studio Lambert. The series will feature 16 celebrities where ...

Amazon acquired MX Player in October last year and launched Amazon MX Player recently, combining it with content from their own Amazon MiniTV. Head of Amazon Ads India Girish Prabhu and Director of ...

EXCLUSIVE: Amazon MX Player’s Rise and Fall has become the most-watched show in the Indian streamer’s history. Data provided by the service suggests the Banijay Asia-made reality series has set ...

Amazon MX Player announces the return of fan-favorite shows, from Campus Beats to Raktanchal 3, bringing new seasons, thrilling storylines, and exciting twists for viewers to enjoy.

In a wide-ranging conversation at the APOS summit in Bali on Wednesday, senior regional executives from Amazon laid out their vision for the company’s twin-pronged streaming strategy in India, where ...

EXCLUSIVE: Amazon MX Player’s Rise and Fall has become the most-watched show in the Indian streamer’s history. Data provided by the service suggests the Banijay Asia-made reality series has set ...