Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

Craft your own chic stackable bracelets using metal chain and loom bands, and flaunt your unique sense of style! Stretch bracelets are very popular and my girls and I have been making a lot of them.

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...

The Rainbow Loom—a loom for weaving jewelry and other objects out of colorful rubber bands that has become one of the hottest toys this holiday season—has been a boon to children’s publishers that got ...