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They’ve been worn by a cowgirl poet, an astronaut, a bull rider, and too many rock stars to count. If you hadn’t guessed, we’re referring to Levi’s legendary 501 jeans, which remain a wardrobe staple ...

At the Eureka Innovation Lab in San Francisco, testing is underway, but you won't find a white coat in this laboratory. Here, you're more likely to find a pair of jeans - denim jeans, loaded into ...