Remember the stereotype-busting, heartwarming 1981 Lego ad featuring an adorable Lego-loving (gasp!) little girl? Well, her name is Rachel Giordano and she’s all grown up,working as a naturopathic ...

There was a time when Legos were simply bricks — non-gendered bricks — without any cultural stereotypes restricting their usage. This Lego is perfectly encapsulated by the inspiring 1980s ad that went ...

The folks at Lego are keen on dominating the world, but they're very clever in the way they go about it. On Sunday night, TV viewers in the UK were gripped by a show of maximum import. It's called ...

Lego used to think that girls just like pink. The Harvard Business Review put this down to the company's management team, which largely consisted of people known as men. Suddenly, though, Lego seems ...

The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...

MIDDLE EARTH — "The Lord of the Rings" is probably the most nostalgic story of my lifetime, and this tour of a Lego Shire, narrated by Sean Astin, brings it all back. The short video includes small ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...

Adam Chitwood is a former Managing Editor at Collider, where he covered film and television with a focus on interviews, features, and industry analysis. While the Justice League may not be ...

Facebook Inc. will remain blacklisted by Lego A/S, after the maker of the world’s best known toy blocks conducted a review of social media platforms to determine where to send its advertising dollars.