Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

Here's everything to know to get the CaseOh Kitty in Dress To Impress, adding it to your characters look in the fashion-themed Roblox game.

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

Walk, walk, fashion, baby! Lady Gaga recently joined her Little Monsters in the chic virtual world of Roblox’s Dress to ...