Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance.

Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

Make Google the default search engine on Firefox Firefox has been losing ground to Chrome and Safari but still has a dedicated user base that like its independent nature.

Keeping Google as the default search engine brings Apple an estimated $10 billion to $15 billion a year. That’s a lot of money, for sure.

You can add DuckDuckGo to Google Chrome as an extension to make it your default search engine and begin searching the web with greater privacy.

Apple has filed a motion to defend its ability to make search distribution deals with Google.

A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence.

By using the Google Chrome app to access other search engines, you can retain some of the features that make it irreplaceable, like its convenience as a single sign-on tool a password manager.