The Return of the Curl After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the ...

A scarcity of safer alternatives has made damage the norm for chemically treated afro-textured hair. The hair-healthy GinaCurl option has been a 'best-kept secret' among models and actors like Loren ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you're probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

Do perms bring back bad memories of overly processed, frizzy hair from the '80s? Well, fear no more, perms are back with a softer side (think soft waves like Kate Middleton or Jessica Alba!). Here is ...

She spent so much time and used so many products to get her hair to curl that her friends encouraged her to try a more permanent solution. This was the first time she had chemically treated her hair, ...

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

The perm, long ridiculed as one of fashion's most embarrassing hair styles, is making a surprise comeback. The look, which is short for 'permanent wave', has been all but dead and buried in the style ...