As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ...

Nielsen and Adobe revealed a partnership Tuesday designed to combine Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime, the company’s platform for online TV ...

Amazon’s Prime Day event clocked record sales this year, as U.S. consumers spent $14.2 billion across July 16 and 17, according to Adobe Analytics. This marks an 11% jump from last year’s $12.7 ...

A recent report has shown that $10.8 billion was spent across the incredibly popular Black Friday sales events. Adobe Analytics carried out the report, which shows that the total amount spent from the ...