This year has seen BTS top charts, break records, and now they're designers, thanks to a recently-launched collaboration with Line Friends. By Tamar Herman This year has seen BTS top charts, break ...
Despite the dip in album sales globally, K-pop doesn’t seem to be slowing down, especially when it comes to merchandising power within the fandom. Universal CityWalk Hollywood’s LINE FRIENDS SQUARE, ...
Line Friends opened up a pop-up store in Los Angeles, heavily based around the BT21 characters created by BTS. By Tamar Herman The latest Stateside Line Friends store opened up in Los Angeles last ...
Fans swarmed SM Megamall in Mandaluyong this week as an interactive BT21 pop-up opened its doors, transforming retail into a K-pop-powered cultural event and sparking a frenzy across social media. The ...
BTS turned into artists to design their now beloved BT21 characters for LINE FRIENDS! The BT21 characters are representations of each member of BTS, with the guys taking part in the whole process of ...
BTS has several partnerships with companies such as Starbucks, FILA, and Samsung. The group even created characters with the LINE Friends Corporation, calling the collection “BT21.” Which BTS member ...
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