Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Looking at Seeking Alpha’s Quant Rating, Roblox has a Strong Buy rating with a near-perfect score of 4.96 out of 5.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.