Data decay, dark funnel gaps, and identity issues limit visibility. Learn how to turn scattered signals into a connected, ...

A shaky data foundation makes bold campaigns feel like a gamble. Learn how to fix technical debt and build a system that ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of payments. We live in a world where machines can understand speech, recognize faces, and even generate ...

Shivanku Misra is an AI expert, currently serving as Vice President overseeing enterprise advanced analytics and AI initiatives at McKesson. In the rapidly evolving field of data science, the success ...

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...