Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

Starbucks has opened four virtual coffee shops on Roblox. The company’s previous metaverse experiment, Starbucks Odyssey, was wound down earlier this year. Roblox has moved ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...