Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

Santa’s got nothing on CTV’s list, as the network announced today its 2025 holiday programming lineup. CTV has everything on viewers’ wish lists all season long, with themed episodes of hit CTV series ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

Talk to a demand-side platform, marketing agency, or user acquisition manager about advertising trends, and you’re likely to hear about marketers clamoring for connected TV (CTV) inventory. But CTV ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

With this, CTV presents a prime opportunity for brands to connect with their target audiences in a more personalised and ...

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only ...

In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV, and video, a digital sector which has seen a boom due to recent social ...

UPROXX TV, the cultural TV network where artists, fans, and brands meet on the biggest screen in the house has arrived.

The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.