Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

When successful, a CRM system helps firms efficiently manage contacts and tracks interactions with current and potential clients to improve business development outcomes. Without a proper ...

Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales ...

People frequently ask me what’s next in CRM. I have a lot of knowledge because I attend a lot of vendor briefings, so it’s a fair question, but my understanding is highly imperfect because what’s next ...

We all know the drill: as a software deployment draws near, it must be time for training the users en masse. It’s the only cost-effective way to get people up to speed and through the inevitable pains ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

This course in CRM (Crew Resource Management) complies with EU‐OPS. This course is divided into 12 sections: 1. Introduction. 2. Understanding the Human Factor. 3 ...

If it's true that the best CRM systems are built, not bought, then which features should you be building? And how should you build them? As with riding a bike, implementing a CRM system gets much ...

Salesforce and HubSpot are two of the most popular customer relationship management systems (CRM) giants, each promising the world when it comes to managing your customer relationships. Yet, they take ...