Barbie and Marvel Comics have an interesting history. However, will it lead to the iconic doll eventually joining the Marvel ...

Barbie’s blockbuster success proved that nostalgia-driven, female-led brands can dominate the global box office when handled with care. It wasn’t just a movie, but a cultural event that sparked ...

Coachella was its answer, or at least the first public version of it. This year, for the first time in brand history, Barbie ...

Barbie is iconic, simply put. There’s no limit to what she can do. She can go to space! She can save the world! She’s a prima ballerina and also a spy! There’s really no shortage of the fantastical ...

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing challenges.