Big B2C firms can weather the loss of a few customers. But for B2B, every potential customer counts. "Coca-Cola doesn't care if it loses a few customers to a rival," said Paul Gillin of Paul Gillin ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing.

There was no shortage of people looking to show you how to understand and utilise social media in 2011. But the people that will have made an impact on their audience in that time will have approached ...

The right marketing channel mix is a matter of constant investigation, trial, and measurement; each channel has its own tips and tricks. Let’s take a look at the wide variety of B2B marketing channels ...

Jon Miller is VP of Marketing for Marketo, a provider of marketing automation software that helps B2B marketing professionals drive revenue and improve accountability. Jon’s blog, Modern B2B Marketing ...

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media tools ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according ...

When it comes to B2B marketing, having a well defined strategy is the key to increasing its effectiveness. Today we’re going to cover the top four ways you can improve your B2B marketing strategy. 1) ...

According to KoMarketing Associates, in coordination with partners Huff Industrial Marketing and BuyerZone, the 2015 B2B Wed Usability Report, released in April, found that Credibility and Trust are ...