Google released three new AdWords measurement reporting tools for video Wednesday, which makes me wonder how soon until the engine brings video to text and product listing ads (PLAs). While it seems ...

“Companies use Marketo's platform to establish a dialog with their customers across all channels and effectively analyze the return on their marketing efforts,” said Sanjay Dholakia, CMO of Marketo.

DataHero, a leading provider of Cloud BI, is launching its AdWords connector, giving marketers, digital marketing agencies and advertisers the ability to create a rich set of visualizations for each ...

Optmyzr's introduction of the Historical Quality Score Tracker was spurred by years of pent up demand from AdWords advertisers for a better way to gain insight into their Quality Score, a key factor ...

Google's recent milestone of mobile searches surpassing desktop on google.com requires automation, measurement, and careful planning. Along with the data, Google Tuesday announced a series of tools ...