Things have been, shall we say, rough lately. Existential dread is basically the new default setting for anyone under 40. But ...

Meet the "Hakla SRK" meme, a humorous phenomenon that's left netizens in stitches. But what's behind this viral sensation?

In May, we reported on a first-of-its-kind video that captured surface rupture during Myanmar’s devastating 7.7 magnitude ...

Sydney Sweeney’s recent American Eagle jeans ad has unexpectedly fueled a viral TikTok phenomenon. The advertisement, which ...

More than a decade after the "ice bucket challenge" raised millions for ALS, the viral phenomenon has been rebooted with a new mission. The social media challenge from the mid-2010s was revived by ...

According to Trainwreck: Storm Area 51, the viral joke cost the U.S. military an estimated $11 million.

Spritzes in general appear to be having a moment — so much so that quality wine producers are bottling ready-to-drink versions.

And if you do that, Josh Elman, a partner at VC firm Greylock Partners, recently explained on the firm’s blog, you’ll discover that what looks like one phenomenon is actually five.